Annemieke Van Dam

Hypnotherapist, Life Coach and Wellness Coach

Annemieke is a certified Hypnotherapist, Transformational Wellbeing and Life Coach, based in Auckland, New Zealand. Her focus is on helping clients, who are located worldwide, overcome a wide range of problems or challenges.

Annemieke has worked in the areas of health, safety, and well-being for over 40 years as a manager and adviser in corporate and smaller organisations.

When she started her career in environmental and public health, Annemieke was just one of a small number of women in her field. From coal mining and national rail, to multi-campus tertiary education institutes, Annemieke’s impact spanned across local and regional councils.

Annemieke was the founding Director of the Board of SiteSafe New Zealand from 2000 to 2006, who have been focused on getting New Zealand workers home safe to their families for the past 20 years. During this time, she identified the lack of focus on mental health and well-being in the workplace, which led her to increasing mental health awareness through coaching leaders and running mental health first aid training.

Annemieke’s desire to help people continued to grow further and led her to research and exploring hypnotherapy with an open mind in 2016.

Annemieke utilises a range of effective and proven techniques such as talk therapy, coaching, CBT, NLP, guided imagery, art therapy and hypnosis, to facilitate and help transform the lives of others.


  • 2019 Diploma in Hypnotherapy in Practice, National Council for Hypnotherapy – UK, NZ School of Professional Hypnotherapy, Auckland, New Zealand
  • 2014 Certificate in Wellness Coaching, Wellness College Sydney, Australia
  • 2007 Postgraduate Certificate – Research Methods, Southern Cross University, Lismore, Australia
  • 2005 Masters in Business Administration, Southern Cross University, Lismore, Australia
  • 2001 Graduate Diploma in Business Dispute Resolution, Massey University, Palmerston North, New Zealand
  • 1979 Diploma in Public Health (equiv. Bachelor of Health Science), Royal Society of Health, Wellington Polytech, Wellington, New Zealand

Professional Interests & Specialist Areas

  • Managing stress and anxiety
  • Weight loss
  • Dealing with fears and phobias
  • Enhancing self-esteem and confidence
  • Smoking cessation
  • Breaking unwanted habits
  • Pain management
  • IBS management

Today, Annemieke enjoys living rurally alongside her family’s four miniature horses. She also enjoys her own hobbies and activities for well-being such as art and pottery, swimming, walking, making raw food, discovering recipes and spending time with friends and family. A few of her very own artworks were sold in a local gallery gift shop in 2023 and 2024.

Annemieke’s next goals with Livewell Hypnotherapy are to develop more accessible pathways, products and services in order to have a greater impact and help people.

Find out more about Annemieke Van Dam
Articles written by Annemieke Van Dam
  • 12 Health Benefits of Hypnosis – Live better and be healthier
    Sometimes the most effective path to health lies with the simplest approaches and non-invasive procedures. This is why hypnotherapy is becoming more popular and more studies are now looking into different areas of application. For now, hypnotherapy has shown impressive results for some of the most common health issues that…
  • How does hypnotherapy work – Rewire your Subconscious Mind
    Our conscious mind is busy, which means that “we” are busy and often feeling overwhelmed. We simply don’t have the time to think about anything else apart from our priorities. Or do we? Cognitive neuroscience concluded that our conscious mind is only 5% of our cognitive ability. It’s time to…
  • How to prepare for hypnotherapy — your first session
    Hypnotherapy is becoming a popular way to help with issues such as depression, weight loss, smoking cessation and different phobias. However, most people are unsure of the process involved. Today we take a look at what the therapy entails and how to best prepare for the sessions.
  • Introduction to Hypnotherapy: Mind-Body Intervention Technique
    We are becoming more reliant on medication as a quick fix. But these “quick fixes” are not long-term solutions. To make significant and positive changes in our life, we need to have more understanding of our thoughts, emotions and actions. This is where hypnotherapy can assist us in making that…
  • Types of therapy: which one is right for you? (Part 1)
    This is the first in the series of three articles, where we discuss different types of approaches that psychologists and hypnotherapists may use to help their clients in achieving their goals, and assisting them in their journey to health.
  • Types of therapies: which one is right for you? (Part 2)
    Today we have several emerging therapies that have been showing promising results in a very short period of time, such as Havening, Rational Emotive Behavioural Therapy (REBT) and Rapid Transformational Therapy (RTT). Also, some of the therapies, like Primers and Self-hypnosis can be done in the comfort of your own…